Tradición y acontecimiento mediático en el diseño gráfico
Abstract
Con esa finalidad, en este ensayo recurrimos a la perspectiva histórica de GeorgeKubler que ayuda a explicar la naturaleza irreflexiva encubierta en el binomio “diseño y creatividad”; y la necesidad de erradicar la abstracción de expresiones asociadas como “solución de problemas” o “innovación” anclándolas a puntos de referencia concretos que se encuentran en la tradición que dio origen al diseño, en su sentido amplio, y a sus disciplinas específicas, como el diseño editorial, caso que se analiza en la segunda parte de este ensayo.Downloads
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